Rochester Exterminating

Train — Advertise — Execute: Buffalo Exterminating Co., Orchard Park, N.Y.

Rochester Exterminating is on a roll: 2009 revenue was up 20 percent over 2008, which was up 25 percent from 2007, reported President Garry Tank. The company grossed about $4.6 million in 2009, a long way from the three-man, $62,000 firm he bought in 1982. Being profitable always has been the goal, and is the culmination of an "awesome marketing program," involvement in national associations, good systems that can be duplicated, and a knowledgeable team. "Everyone’s ladders are up against the same wall," Tank said. Simply put, "train, advertise and execute."

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